Passion

If you don't already subscribe to and read each and every post from the people over at Creating Passionate Users (http://headrush.typepad.com/creating_passionate_users/) then start. They really know what they are talking about.

Passion is going to become the single most important differentiator in business, education, entertainment, sports, life, whatever, everything.

- Schools need to be more tuned in to untapping students' passions

- Businesses should strive to encourage and develop their customers' passions

- Entertainment should strive to relate passion via music, movies, etc

- Athletes will only be successful if they truly have passion

- We should all work at uncovering our own passions in all facets of life.

I believe this more than anything else.